we are passionate about making long-lasting, trusting client relationships.
Executive Team
Toran
Eggert
Managing Partner
Broker of Record
Leading real estate expert with over two decades of experience in retail leasing and development. Her experience spans across multiple geographies, from mixed use to shopping centre development, leasing, asset management, operations, acquisitions, and franchising. Previous to founding URR, Toran held executive positions at some of Canada’s leading landlords and real estate advisory firms.
416-629-2251
toran@urbanreformrealty.com

Bryce
Dymond
Managing Partner
Sales Representative
Since 1999 Bryce has had the privilege of working with some of North America's leading retailers in their pursuit of quality retail real estate across Canada. He has effectively charted the retail road map in malls, streets, strip centres and power centres.
416-575-4532
bryce@urbanreformrealty.com

Claudio
Eggert
Chief Financial & Operating Officer
Claudio is an investment banking executive with +25 years of experience in international finance and M&A. He is responsible for all of URR's operational, financial and investment activities. Claudio also co-owns and runs a 2.4 million square feet grocery anchored real
estate fund.
416-454-9014
claudio@urbanreformrealty.com

Associates
Adam Tenwolde

Sales Representative - Atlantic Canada
Adam joined URR from a prominent Canadian REIT, where he was responsible for their commercial portfolio for Ontario, Atlantic Canada and Alberta. Prior to that he was a broker focused primarily on office and retail leasing.
902-448-8387
adam@urbanreformrealty.com
Alex Charlebois

Sales Representative
Alex joins URR from Oxford Properties where she was part of the leasing team specializing in retail/restaurant & entertainment leasing across the portfolio. Alex played an integral role in launching Oxford’s first-to-market innovative food hall concepts at Upper Canada Mall and Square One Shopping Centre. Alex was also a key contributor to the leasing teams responsible for Yorkdale, Hillcrest and Square One Shopping Centres by attracting and prospecting best-in-class retailers, restaurants and health/fitness players across the US & Canada.
647-924-7533
alex@urbanreformrealty.com
Ben Labrecque

Client Services - Quebec
Ben is a seasoned commercial real estate professional specializing in tenant representation and site selection for national and regional brands expanding in North America. With extensive industry experience, he has guided corporations in strategic real estate planning, market evaluations, and tailored consulting services.
514–917-5015
ben@urbanreformrealty.com
Chris Wanzel

Sales Representative
Chris joined URR from Oxford Properties and was integral in the redevelopment of several vacant anchors and remerchandising of key GTA enclosed malls. Chris was in charge of developing Oxford's urban assets by attracting first-to-market restaurants, retailers and entertainment uses from across the globe. Prior to this tenure, he ran the most successful retail urban team at CBRE.
416-450-2098
chris@urbanreformrealty.com
Elaine Heng

Sales Representative
Elaine started her career in the real estate industry in 2005. She specializes in tenant representation in enclosed shopping centres and high streets. Elaine has worked with various national and first-to-market international retailers in developing and executing successful real estate strategies.
416-889-4532
elaine@urbanreformrealty.com
Jim Murdoch

Broker - Quebec
With over 40 years of diverse experience in commercial real estate, Jim is recognized for his strategic, analytical, and management expertise. He has worked extensively with retailers, landlords, and developers, specializing in tenant representation, corporate relocation, property redevelopment, lease negotiations, and acquisitions.
514-831-2001
jim@urbanreformrealty.com
Mary Filson

Manager, Leasing & Marketing
Mary is a versatile and meticulous administrative and marketing professional with over fifteen years of experience in business operations, brand marketing, and customer relations. Mary has spent most of her career focused on residential and commercial real estate in Ontario where she has worked with multiple employers evaluating and evolving their internal operations to help drive success and further refine processes to support staff and client needs.
416-587-0837
mary@urbanreformrealty.com
Michael Calderone

Broker
Michael's career spans over 15 years in both landlord advisory and tenant representation, having spent the majority of his career at Northwest Atlantic. With his vast experience in urban and suburban markets, Michael tenaciously serves his clients and executes growth strategies through his extensive market knowledge and leasing know-how.
416-409-7903
michael@urbanreformrealty.com
Nicole Moniz

Sales Representative
Nicole started her career in real estate in 2007. Her most recent experience includes managing Great Clips’ national real estate portfolio, working closely with landlords in pursuit of expansion opportunities across Canada as well as transacting with top retailers during her tenure at Choice Properties REIT, where she managed retail leasing for existing and new development projects.
416-617-1730
nicole@urbanreformrealty.com
Paul Neal

Consultancy & Advisory
Paul is an industry veteran with over 30 years of diverse experience ranging from strategic portfolio management and global account management to lease administration & audit. He helps clients across all asset classes and industry sectors strategically align and optimize their real estate with corporate business objectives to deliver operational efficiencies, cost savings and bottom-line results.
416-579-9817
paul@urbanreformrealty.com
Roula Bchara

Business Development - Quebec
Roula, a multilingual business development and retail professional, brings over 20 years of expertise in North America. Her passion for retail and deep understanding of real estate enables her to offer clients a holistic perspective. She excels at defining strategic goals, identifying opportunities, negotiating deals, and maintaining insight into global market trends.
514–998-6431
roula@urbanreformrealty.com
Sarah Green

Broker
Sarah’s career spans over 25 years in Canada’s retail real estate industry. Her unique skillset has been developed through working complex transactions for national landlords and tenants. Her extensive experience includes leasing positions at O&Y, and Cambridge Shopping Centres, plus running the 425 store fleet of stores for Chapters, Coles and Indigo. More recently Sarah held a senior position in the retail representation division of a large international brokerage.
416-725-5575
sarah@urbanreformrealty.com