Managing Partner | Broker of Record

Leading real estate expert with over two decades of experience in retail leasing and development. Her experience spans across multiple geographies, from mixed use to shopping centre development, leasing, asset management, operations, acquisitions, and franchising. Previous to founding URR, Toran held executive positions at some of Canada’s leading landlords and real estate advisory firms.

416-629-2251

toran@urbanreformrealty.com

Managing Partner | Sales Representative

Since 1999 Bryce has had the privilege of working with some of North America's leading retailers in their pursuit of quality retail real estate across Canada. He has effectively charted the retail road map in malls, streets, strip centres and power centres.

416-575-4532
bryce@urbanreformrealty.com

Managing Partner | Urban Reform Immobilier

With over 40 years of diverse experience in commercial real estate, Jim is recognized for his strategic, analytical, and management expertise. He has worked extensively with retailers, landlords, and developers, specializing in tenant representation, corporate relocation, property redevelopment, lease negotiations, and acquisitions. 

514-831-2001
jim@urbanreformrealty.com

Managing Partner, Client Services | Urban Reform Immobilier

Ben is a seasoned commercial real estate professional specializing in tenant representation and site selection for national and regional brands expanding in North America. With extensive industry experience, he has guided corporations in strategic real estate planning, market evaluations, and tailored consulting services.

514-917-5015
ben@urbanreformrealty.com

Chief Financial & Operating Officer

Claudio is an investment banking executive with +25 years of experience in international finance and M&A. He is responsible for all of URR's operational, financial and investment activities. Claudio also co-owns and runs a 2.4 million square feet grocery anchored real
estate fund.

416-454-9014
claudio@urbanreformrealty.com

Managing Partner, Client Services | Urban Reform Immobilier

Roula, a multilingual business development and retail professional, brings over 20 years of expertise in North America. Her passion for retail and deep understanding of real estate enables her to offer clients a holistic perspective. She excels at defining strategic goals, identifying opportunities, negotiating deals, and maintaining insight into global market trends.

514-998-6431
roula@urbanreformrealty.com

Broker

Sarah’s career spans over 25 years in Canada’s retail real estate industry. Her unique skillset has been developed through working complex transactions for national landlords and tenants.  Her extensive experience includes leasing positions at O&Y, and Cambridge Shopping Centres, plus running the 425 store fleet of stores for Chapters, Coles and Indigo. More recently Sarah held a senior position in the retail representation division of a large international brokerage.

416-725-5575
sarah@urbanreformrealty.com 

Sales Representative

Chris joined URR from Oxford Properties and was integral in the redevelopment of several vacant anchors and remerchandising of key GTA enclosed malls. Chris was in charge of developing Oxford's urban assets by attracting first-to-market restaurants, retailers and entertainment uses from across the globe. Prior to this tenure, he ran the most successful retail urban team at CBRE.

416-450-2098

chris@urbanreformrealty.com

Broker

Michael's career spans over 15 years in both landlord advisory and tenant representation, having spent the majority of his career at Northwest Atlantic. With his vast experience in urban and suburban markets, Michael tenaciously serves his clients and executes growth strategies through his extensive market knowledge and leasing know-how.

416-409-7903
michael@urbanreformrealty.com

Certified Real Estate Broker, AEO | Urban Reform Immobilier

Margad Otgonzul, is an accomplished Certified Real Estate Broker and Agency Executive Officer, specializing in the Greater Montreal Area who brings a strategic yet personal approach to commercial real estate. She boasts an extensive track record in investment properties, including mixed-use, retail, and office spaces.

514-632-5175
margad@urbanreformrealty.com

Sales Representative

Alex joins URR from Oxford Properties where she was part of the leasing team specializing in retail/restaurant & entertainment leasing across the portfolio. Alex played an integral role in launching Oxford’s first-to-market innovative food hall concepts at Upper Canada Mall and Square One Shopping Centre. Alex was also a key contributor to the leasing teams responsible for Yorkdale, Hillcrest and Square One Shopping Centres by attracting and prospecting best-in-class retailers, restaurants and health/fitness players across the US & Canada.

647-924-7533

alex@urbanreformrealty.com

Sales Representative

Elaine started her career in the real estate industry in 2005. She specializes in tenant representation in enclosed shopping centres and high streets. Elaine has worked with various national and first-to-market international retailers in developing and executing successful real estate strategies.

416-889-4532
elaine@urbanreformrealty.com

Sales Representative

Nicole started her career in real estate in 2007. Her most recent experience includes managing Great Clips’ national real estate portfolio, working closely with landlords in pursuit of expansion opportunities across Canada as well as transacting with top retailers during her tenure at Choice Properties REIT, where she managed retail leasing for existing and new development projects. 

416-617-1730
nicole@urbanreformrealty.com

Sales Representative

Obaid has proven track record of performance across some of Canada’s most prominent shopping centres. He joins URR following a successful tenure with a major institutional landlord, where he played a key role in shaping leasing strategies and executing transactions across both the Ontario and Western Canadian portfolios.

As a designated Chartered Professional Accountant (CPA), Obaid brings a unique multidisciplinary perspective to retail real estate—combining financial acumen, market insight, and a client-centric philosophy.

403-390-5246
obaid@urbanreformrealty.com

Consultancy & Advisory

Paul is an industry veteran with over 30 years of diverse experience ranging from strategic portfolio management and global account management to lease administration & audit. He helps clients across all asset classes and industry sectors strategically align and optimize their real estate with corporate business objectives to deliver operational efficiencies, cost savings and bottom-line results.

416-579-9817

paul@urbanreformrealty.com

Manager, Leasing & Marketing

Mary is a versatile and meticulous administrative and marketing professional with over fifteen years of experience in business operations, brand marketing, and customer relations. Mary has spent most of her career focused on residential and commercial real estate in Ontario where she has worked with multiple employers evaluating and evolving their internal operations to help drive success and further refine processes to support staff and client needs.

416-587-0837
mary@urbanreformrealty.com

Sales & Marketing Associate

Cam is a sales and marketing professional with a strong track record in driving growth across the e-commerce and retail sectors. With a background in crafting and executing innovative digital marketing strategies, Cam has played a key role in supporting brand expansion into physical retail environments. Now transitioning into the real estate industry, he brings a fresh, consumer-focused perspective and a results-driven mindset to the field. His ability to blend digital savvy with market insight positions him as a valuable asset in today’s evolving real estate landscape.

289-795-5964
cam@urbanreformrealty.com

Associate, Client Services | Urban Reform Immobilier

Pascale is an Associate with a dynamic background spanning law, sales, project coordination, and property management. Her recent seamless transition from the residential to the commercial sector highlights both her adaptability and depth of expertise.

 With a firm understanding of legal intricacies and a meticulous eye for detail, Pascale manages transactions with precision and care, ensuring clients are guided confidently through every stage. Proactive, results-driven, and relationship-focused, she consistently delivers tailored solutions that align with each client’s unique goals. Pascale’s multifaceted skill set and dedication to excellence make her an invaluable member of our team.

514-949-5013
pascale@urbanreformrealty.com

Commercial Real Estate Broker / Account Associate

Kylie is a dynamic and driven broker and account associate based out of our Montreal office. With a background in sales, communications, and marketing, she brings a well-rounded approach to client service and relationship-building. Kylie is committed to delivering strategic, value-driven solutions and consistently providing exceptional service to our clients and partners.